GenAI Copywriter

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Copywriter

About the role:

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

What you will be doing:

1. Creative Writing & Development:

• Craft compelling narratives and copy using Gen AI tools
• Maintain premium brand tone of voice across all content
• Develop innovative approaches to AI-assisted copywriting
• Create content that resonates with luxury and beauty audiences
• Ensure emotional connection in AI-enhanced writing

• Master Gen AI writing tools and platforms
• Develop sophisticated prompting techniques
• Optimize AI-generated copy for brand voice
• Pioneer new approaches to AI content creation
• Balance automation with creative craft

• Write across multiple formats and channels:
  • Digital advertising copy
  • Website content
  • Long-form articles
  • Brand storytelling
  • Campaign concepts
• Success Metrics:
  • Writing quality excellence
  • Innovation in approach
  • Team collaboration
• Required Outputs:
  • Campaign concepts
  • Social content calendars
  • Digital advertising copy
  • Website content
  • Editorial content
  • Brand guidelines
• Learning & Development:
  • Regular AI tools training
  • Industry trends education
  • Best practice sharing
  • Peer learning opportunities

What you need to be great in this role:

• 4-7 years copywriting experience
• Proven experience in beauty or luxury sectors
• Experience with Gen AI writing tools
• Track record of successful campaign work

Technical Skills:

• Advanced Gen AI prompt engineering
• Understanding of AI content optimization
• SEO and digital content best practices
• Content management systems

Brand Voice Expertise:

• Ability to adapt tone for premium brands
• Understanding of beauty/luxury language
• Multilayered messaging capabilities
• Emotional storytelling ability
• Cultural sensitivity and awareness

AI Writing Capabilities:

• Advanced prompting techniques
• Content enhancement and refinement
• Quality control processes
• Innovation in AI applications
• Impeccable grammar and style
• Strong editorial judgment
• Understanding of regulatory requirements
• Quality control expertise

Research & Strategy:

• Trend analysis and implementation
• Competitive analysis
• Performance optimization
• Cultural relevance maintenance

Personal Qualities:

• Creative thinking
• Problem-solving ability

Personal Project Management:

• Timeline management
• Stakeholder communication
• Process optimization
• Quality control
• Workflow efficiency

Our Commitment:

• Access to cutting-edge AI tools
• Flexible working arrangement
• Creative community involvement

#LI-RO1 #LI-Hybrid

Our values shape everything we do:

• Be Imaginative to push the boundaries of what's possible
• Be always learning and listening to understand
• Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.