Buyer Lifecycle Manager

2 weeks ago

Karachi, Sindh, Pakistan Daraz Full time

Direct message the job poster from Daraz

Project Trainee - Human Resources @ Daraz | Bachelor of Business Administration

About Daraz

Founded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz' vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com

Key Responsibilities:

  1. Buyer Journey Optimization: Design and implement strategies to optimize the buyer lifecycle, from acquisition through retention and advocacy.
  2. Cohort Analysis & Segmentation: Perform cohort analysis to identify trends and segment opportunities, and apply insights to refine lifecycle strategies and improve buyer engagement.
  3. Buyer Engagement & Retention: Lead initiatives to improve buyer satisfaction, retention, and engagement at each lifecycle stage.
  4. Collaboration with Cross-Functional Teams: Work with Operations, Commercial, and Customer Service teams to ensure alignment of strategies and an integrated approach to enhancing the buyer experience.
  5. Lifecycle Campaign Management: Develop and manage campaigns targeting specific stages in the buyer journey, ensuring they are personalized and optimized for retention and advocacy.
  6. Performance Monitoring: Track key performance indicators (KPIs) related to buyer behavior, retention, lifetime value, and campaign effectiveness.
  7. Customer Feedback & Continuous Improvement: Collect and act on buyer feedback to refine lifecycle strategies and ensure the company remains responsive to customer needs and behaviors.

Qualifications:

  1. Bachelor's degree in Business, Marketing, Economics, Data Science, or a related field.
  2. 2-3 years of experience in Buyer Lifecycle Management, Customer Experience, or a similar role.
  3. Proficiency in CRM tools and data analysis tools (Excel, SQL, Power BI, Tableau).
  4. Strong experience in cohort analysis and customer segmentation techniques.
  5. Proven ability to develop and execute lifecycle campaigns that enhance engagement and retention.
  6. Excellent communication skills and the ability to collaborate with cross-functional teams.
  7. Strong problem-solving skills and an analytical mindset.
  8. Detail-oriented, with a focus on continuous improvement and data-driven decision making.

What we offer:

  1. International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth.
  2. A platform to learn from Alibaba's world-leading ecosystem.
  3. Rigorous training and exposure in team management, leadership, business analytics, and operations.
  4. An opportunity to train the next generation of business leaders in the 'tech' industry.
  5. Competitive salary and incentive package.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Strategy/Planning, and Management

Industries

IT Services and IT Consulting and Marketing Services

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