Search Engine Optimization Specialist

2 days ago

Lahore, Punjab, Pakistan Medcaremso Full time
Overview

MedCare MSO Global is a leading medical billing and revenue cycle management company, dedicated to optimizing healthcare providers\' revenue streams. We are looking for a Senior SEO Executive who can take our digital presence to the next level with advanced SEO strategies and data-driven decision-making.

Position: Senior SEO Specialist

Shift Timing: 07:00 pm-04:00 am

Location: MMalam, Lahore

Key Responsibilities
  • Develop and execute advanced SEO strategies to improve organic search rankings, drive high-quality traffic, and boost conversions.
  • Lead on-page and off-page optimization efforts, including content structuring, technical SEO, and backlink strategies.
  • Conduct in-depth keyword research, competitor analysis, and market trends evaluation to inform content strategy.
  • Perform comprehensive website audits to identify and resolve SEO issues related to crawling, indexing, site speed, mobile-friendliness, and Core Web Vitals.
  • Implement technical SEO best practices, including structured data markup, schema implementation, and canonicalization.
  • Optimize content and landing pages to improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for better search engine rankings.
  • Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Develop and oversee link-building strategies to improve domain authority while adhering to ethical SEO practices.
  • Stay ahead of Google algorithm updates and industry trends to ensure continued search engine visibility.
  • Collaborate with content, development, and digital marketing teams to align SEO efforts with business goals.
  • Provide training and mentorship to junior SEO team members.
Requirements
  • 3-5 years of proven experience in SEO, preferably in the healthcare or medical billing industry.
  • Deep understanding of Google ranking algorithms, search intent, and white-hat SEO techniques.
  • Strong experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Surfer SEO.
  • Familiarity with content marketing, CRO (Conversion Rate Optimization), and local SEO strategies.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication and leadership skills.

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