Digital Marketing Specialist

7 days ago

Islamabad, Islamabad, Pakistan Zakhiring Full time

We are seeking a skilled LinkedIn Digital Marketing Specialist to lead our B2B lead generation efforts on LinkedIn. This role is perfect for a marketing professional passionate about digital strategy and content creation within the tech and cybersecurity sectors. Based onsite in Islamabad, you will play a key role in expanding our presence and driving business growth through LinkedIn campaigns and content marketing.

Key Responsibilities:

Develop and execute a comprehensive LinkedIn marketing strategy focused on B2B lead generation.

Manage and optimize LinkedIn ad campaigns to ensure high-quality lead flow.

Create engaging thought leadership content to increase brand visibility and credibility.

Scale and engage our LinkedIn presence through consistent, impactful posts.

Collaborate with technical teams to simplify complex cybersecurity topics for marketing content.

Produce white papers, case studies, and blog articles that highlight product value.

Analyze campaign data to optimize performance and improve ROI continuously.

Required Skills & Qualifications:

Minimum 1 year hands-on experience in B2B LinkedIn marketing.

Bachelor's degree (minimum requirement).

Proficiency with LinkedIn Campaign Manager, Sales Navigator, and CRM tools.

Strong content creation and technical writing capabilities.

Deep understanding of the B2B technology sales cycle.

Ability to work independently and handle multiple projects efficiently.

Preferred Qualifications:

LinkedIn Ads Certification.

Experience marketing in cybersecurity or related IT fields.

Proven ability to grow LinkedIn pages and increase audience engagement.

Basic knowledge of IT infrastructure and digital security concepts.

What We Offer:

Competitive salary with performance-based growth opportunities.

Modern office environment located in Islamabad.

Continuous professional development and certification support.

Direct collaboration with UK-based teams and leadership.

Clear career progression path within a global tech company.

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