Digital Product Strategist

5 days ago


Lahore, Punjab, Pakistan PakWheels Full time
About the Opportunity

We are seeking a talented Product Manager to join our team at PakWheels.com. This is an exciting opportunity to drive growth, deliver exceptional user experiences, and make a real impact in the automotive industry.

Main Responsibilities:

  1. Lead the execution of all processes in the product life cycle, including market research, competitor analysis, planning, positioning, requirements, and roadmap development.
  2. Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
  3. Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  4. Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
  5. Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, ensuring success for the entire organization.
  6. Develop product positioning and messaging that differentiates PakWheels across primary market segments.

About You

  • Bachelor's degree in Computer Science or a related field, or equivalent practical experience.
  • Proven experience of 2-3 years in a dynamic product management role.
  • Proven success in overseeing all elements of the product development lifecycle.
  • High effectiveness in managing cross-functional teams.
  • Experience in delivering finely tuned product marketing strategies.
  • Previous experience in software and web development.
  • Demonstrable knowledge of SEM (search engine marketing) and online advertising.

About Our Team

You will be part of a talented and diverse team of professionals who are passionate about making a difference in the automotive industry. We offer a collaborative and innovative work environment that encourages growth and development.



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