Podcast Growth Analyst

5 days ago


Lahore, Punjab, Pakistan HG Marketing Full time
Job Overview:

HG Marketing is a specialized agency that helps coaches, consultants, and small businesses amplify their reach, build authority, and generate leads through strategic podcasting and content marketing. We are seeking a skilled Podcast Growth Analyst to join our team and contribute to our mission.

The ideal candidate will have a strong background in conducting comprehensive analyses of podcasts based on content, quality, and audience engagement. You will research the podcast's online presence across platforms like Apple Podcasts, Spotify, and YouTube, and understand the podcast's business model, including monetization strategies such as sponsorships, subscriptions, or offers.

You will assess show titles, show notes, and consistency in publishing schedules, identify gaps, and provide actionable recommendations to improve content quality and audience growth. Additionally, you will conduct a thorough review of all social media strategies and evaluate the effectiveness of blogs, social media activity, and existing lead magnets.

To be successful in this role, you will need to possess proficiency in presentation tools, familiarity with research tools and platforms, and basic knowledge of content marketing and podcasting trends. Strong written and verbal communication skills are essential, along with the ability to maintain a high level of accuracy and attention to detail when conducting analyses.



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