Digital Marketing Director

5 days ago


Islamabad, Islamabad, Pakistan X UP Digital Full time

About X UP Digital

X UP Digital is a fast-growing e-commerce company that owns and operates a portfolio of Amazon-first consumer brands. Our mission is to acquire and grow niche brands through creative branding, innovative products, and world-class digital marketing.

Position Overview

We're seeking a strategic, creative, and execution-focused leader to drive off-Amazon growth for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across email marketing, Shopify sales, CRO, influencer marketing, paid media, and social content strategy.

You'll work cross-functionally with creative, product, operations, and the Amazon team—but your focus will be on leading non-Amazon marketing channels and building sustainable growth across our DTC ecosystem.

Key Responsibilities Marketing Strategy & Leadership
  • Develop and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces.
  • Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable.
  • Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
Digital Transformation: We are looking for a highly skilled professional to join our team as a Marketing Operations Manager. If you have experience in digital transformation, data analysis, and process improvement, we encourage you to apply.

This role requires a strong background in digital marketing, with a proven track record of driving growth and improving efficiency. You will be responsible for developing and implementing marketing strategies that drive business results, as well as analyzing data to inform future marketing decisions.

RequirementsBachelor's degree in Marketing or related fieldAt least 5 years of experience in digital marketingStrong analytical and problem-solving skillsExcellent communication and project management skillsExperience with marketing automation tools and data analysis software

As a Marketing Operations Manager at X UP Digital, you will play a key role in helping us achieve our business objectives. If you are a motivated and detail-oriented professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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