Search Engine Marketing Professional

6 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
SEM Specialist Role

We are seeking a highly skilled SEM specialist to take on the challenge of managing successful search engine marketing campaigns.

The ideal candidate will have expertise in search engine marketing and a strong understanding of digital marketing tools and analytics.

Key Responsibilities:
  1. Keyword Research and Analysis:
    Conduct thorough keyword research to identify high-potential keywords for various niches, estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions, and analyze data to inform campaign decisions.
  2. Campaign Design & Management:
    Design and implement effective SEM campaigns tailored to clients' sales funnels, optimize bidding strategies and ranges to maximize ROI, and develop a deep understanding of clients' businesses and sales processes to align SEM efforts with their objectives.
  3. Campaign Optimization:
    Rapidly test campaign variations to identify top-performing strategies at minimal ad spend, continuously optimize campaigns to improve performance, and achieve desired outcomes.
  4. Advanced Tracking & Analytics:
    Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools, implement UTM parameters to track campaign performance and user journeys accurately, and monitor key metrics to provide actionable insights.
  5. Performance Monitoring & Reporting:
    Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI, and use data to drive decision-making and campaign optimization.
  6. Bing Ads Management:
    Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
Job Requirements

Qualifications:
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience), at least 2 years of experience running SEM campaigns in the United States in a professional setting, proven track record of managing successful SEM campaigns across various niches, strong understanding of keyword research, bidding strategies, and campaign optimization, proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools, experience with UTM parameters and advanced tracking techniques, familiarity with Bing Ads and cross-platform campaign management, excellent analytical skills, and ability to interpret data to drive decision-making.

Desired Competencies:
Ability to work independently, manage multiple projects simultaneously, strong problem-solving skills, attention to detail, commitment to staying updated with the latest SEM trends and best practices, strong communication skills, and ability to work collaboratively with team members.

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