Digital Marketing Specialist

5 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for creating and executing comprehensive digital marketing strategies and campaigns.

Your primary objective will be to build and maintain a strong online presence, engage with the target audience, and achieve marketing and branding goals. Key responsibilities include:

  • Developing Digital Marketing Strategies: Create and implement a comprehensive digital marketing strategy aligned with the company's overall marketing and business objectives.
  • Content Development: Develop high-quality and engaging content for various digital marketing platforms, including text, images, videos, and infographics.
  • Social Media Content Calendar: Create and maintain a content calendar to schedule posts, ensuring a consistent and timely presence on social media.
  • Audience Insight: Conduct research to understand the target audience's preferences, behaviors, and demographics to tailor content accordingly.
  • Community Interaction: Actively engage with the social media community by responding to comments, messages, and mentions promptly and in a professional manner.
  • Platform Optimization: Manage and optimize digital marketing profiles and pages on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others.
  • Paid Online Advertising: Run and manage paid online advertising campaigns, including budget allocation, targeting, and ad creative development.
  • Performance Metrics and Reporting: Monitor digital marketing metrics and analytics tools to track the performance of campaigns and content, and provide regular reports and insights to improve strategy.
  • Industry Trend and Competitor Analysis: Stay updated on industry trends and analyze competitors' digital marketing activities to identify opportunities and challenges.
  • Influencer Partnership: Identify and collaborate with relevant digital marketing influencers and brand advocates to expand reach and credibility.
  • Crisis Response Plan: Prepare and execute crisis communication plans for handling negative feedback or digital marketing crises effectively.
  • SEO Best Practices: Incorporate search engine optimization (SEO) techniques into digital marketing content to improve discoverability.
  • Brand Identity Maintenance: Ensure that the brand's voice, tone, and visual identity are consistent across all digital marketing channels.
  • Interdepartmental Collaboration: Work closely with marketing, public relations, customer support, and other departments to align digital marketing efforts with broader business initiatives.

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