Social Media and E-commerce Strategy Lead

3 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Overview:

This role is pivotal in driving strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. As a key member of the team, you will be responsible for informing global end-to-end brand social-first activation performance measurement and optimization across various initiatives.

Main Responsibilities:
  • Drive global end-to-end brand social-first activation performance measurement and optimization across various initiatives.
  • Collaborate within the business unit and global teams to yield measurable improvements in brand superiority, equity, media, digital marketing, pricing, and demand creation.

Elevating Content Excellence:
  • Rigorously test assets to identify key beauty aesthetics that deliver a transformative impact on brand image.

Post-Campaign Analysis & Learning Curation:
  • Curate global learnings from post-campaign analysis, identifying interdependencies across the end-to-end measurement process to optimize impact on organic brand buzz & engagement in social and brand equity measures.

Insights Automation & AI Implementation:
  • Develop and implement prescriptive AI-generated insights for always-on social-first activation performance optimization.

Media Mix & Content Strategy Optimization:
  • Synthesize learnings with the growth analytics team to identify optimal media mix and content strategy synergies to drive media efficiency and ROI growth.
  • Unlock strategic understanding on how different parts of the path-to-purchase funnel are impacted.

Brand-World Building & Influence Growth:
  • Partner within PTAB and Brand CMI leads to drive brand-world building and grow brand influence in strategic social communities.
  • Develop audience engagement and targeting guidelines that effectively articulate brand superiority.

On-Retail Marketing Growth Drivers:
  • Analyze 6Ps, pricing, media mix strategies to identify on-retail marketing incremental growth drivers that drive measurable increases in performance.

Best Practice Leadership & Collaboration:
  • Establish and lead a best practice sharing program across Business Units (BUs), fostering collaboration and maximizing the impact of strategic insights across Social First Activation initiatives.

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