Business Intelligence Marketing Manager

7 days ago


Lahore, Punjab, Pakistan Devsinc Full time

The Business Intelligence Marketing Manager will play a crucial role in driving business growth through data-driven decision-making at Devsinc. This is a unique opportunity to leverage your analytical skills to develop insightful reports, optimize data processes, and improve ROI and campaign effectiveness.

Key Responsibilities:
  • Develop dashboards and reports to track marketing KPIs (e.g., lead generation, conversion rates, CAC, ROAS, CLV)
  • Analyze multi-channel marketing campaigns (paid ads, email, SEO, social media) to measure effectiveness and ROI
  • Automate marketing performance reporting and improve data visualization
  • Work with marketing teams to optimize customer segmentation and targeting strategies
Data Governance:
  • Ensure data accuracy by integrating marketing data from different sources (CRM, Google Analytics, Ad Platforms, etc.)
  • Build ETL pipelines for marketing data to centralize information in a data warehouse
  • Support predictive analytics initiatives to forecast customer behavior and campaign performance
  • Maintain data governance best practices and ensure compliance with data protection regulations
Cross-Functional Collaboration:
  • Work closely with marketing, sales, and finance teams to align insights with business goals
  • Train marketing teams on leveraging BI dashboards and reports effectively
  • Support A/B testing and experimentation with data-driven insights
Requirements:
  • 3+ years of experience in marketing analytics or business intelligence.
  • Experience working with marketing data sources (Google Analytics, CRM, Ad Platforms).
  • Strong analytical skills with experience in data visualization and marketing performance tracking.
  • Ability to present insights clearly and make data-driven recommendations.


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