Digital Optimization Expert

3 days ago

Lahore, Punjab, Pakistan beBeeSearchEngine Full time 800,000 - 1,200,000

A Search Engine Optimization (SEO) Specialist's primary role is to analyze, review and implement changes to websites so they are optimized for search engines. This involves maximizing the traffic to a site by improving its page rank within search engines.

An SEO Specialist develops original content that includes keywords or phrases to increase traffic to a site. They may also test and implement various search engine marketing techniques, website layouts, and advertising for search engine optimization.

SEO Specialists work to increase websites' visibility on Internet search engines. They may work as consultants, helping clients improve their websites.

Key Responsibilities
  • Analyzing, reviewing, and making changes to websites for search engine optimization;
  • Link building;
  • Studying competing websites and learning from their SEO efforts;
  • Developing strategies for increasing inbound traffic;
  • Making sites search engine readable by working with meta tags & robots.txt files;
  • Deciding page titles, headers, and sub-headers;
  • Choosing optimized domain and web page names;
  • Developing original content that includes key phrases and effective headlines;
  • Keyword research and manipulation;
  • Testing various search engine marketing techniques and web designs;
  • Liaising with clients and departments;
  • Strategizing ways to improve optimization.

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