Performance Marketing Director

6 days ago


Islamabad, Islamabad, Pakistan IBG Digital Full time
Online Marketing Analyst

Our ideal candidate will have expertise in developing and implementing data-driven strategies to improve site performance and track key metrics.

Key Responsibilities:
  1. Develop and implement comprehensive SEO plans that meet business objectives.
  2. Conduct thorough site audits to identify areas for improvement and develop actionable recommendations.
  3. Utilize keyword research tools to identify high-value, low-competition keywords.
  4. Enhance website content with compelling headlines, body copy, and meta descriptions.
  5. Ensure optimal keyword placement throughout the site.
  6. Create engaging, informative blog posts and web content that resonates with target audiences.
  7. Implement off-page SEO tactics to boost authority and credibility.
  8. Apply header tags effectively to structure content and enhance user experience.
  9. Stay up-to-date on best practices and industry trends to maintain compliance with search engine guidelines.
  10. Develop and implement data-driven strategies to improve site performance and track key metrics.
  11. Present regular SEO performance reports highlighting successes and areas for improvement.
  12. Adjust paid advertising campaigns as needed to optimize ROI.
  13. Collaborate with external web designers to enhance site navigation and user engagement.
  14. Leverage basic programming and web design skills to augment SEO efforts.
  15. Design and execute advanced SEO strategies to stay ahead of competitors.
Requirements:
  1. Thorough understanding of Google algorithms and their impact on search engine rankings.
  2. Basic knowledge of web design and development principles.

Proficiency in these areas will be essential to success in this role.



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