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Technical Marketing Strategist

7 days ago

Lahore, Punjab, Pakistan INTECH Process Automation Full time

Job Description

We are seeking an experienced marketing professional to lead our product marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth.

This role requires a deep understanding of technical marketing strategies, emerging technologies, and industry advancements. You will work closely with cross-functional teams to create impactful content, collaborate on innovative solutions, and execute targeted marketing campaigns.

Key Responsibilities:

  • Develop and execute marketing strategies in collaboration with senior leadership.
  • Create compelling content for sales and marketing materials, including web content, presentations, flyers, brochures, success stories, use cases, and white papers.
  • Work closely with the Technical Project Manager and Product Developers to understand INTECH's SaaS applications and generate content for the website and social media platforms.
  • Coordinate with the Creatives team to design marketing collateral and webpages.
  • Collaborate with subject matter experts to develop abstracts and technical papers for journals and conferences.
  • Identify relevant industry events, conferences, and exhibitions for participation, presentations, and networking opportunities.

Requirements:

  • Engineering degree with a specialization or MBA in Marketing.
  • Minimum 3 years in product marketing, technical content marketing, or a related field.
  • Familiarity with GenAI tools, including their capabilities, ethical implications, governance frameworks, compliance, and security considerations.
  • Strong command of English (written and spoken).
  • Expertise in MS Office (Word, Excel, PowerPoint).
  • Hands-on experience with Adobe Creative Cloud and Canva.