Social Media Marketing Manager

6 hours ago


Lahore, Punjab, Pakistan Oxbridgedigital Full time
About the Role

We are seeking an experienced Social Media Marketing Manager to join our team at Oxbridgedigital.

The ideal candidate will have a proven track record of developing and executing successful social media strategies that drive lead generation, brand awareness, and customer engagement.

Key Responsibilities
  • Strategy Development: Design and implement social media strategies that align with business goals and objectives.
  • Target Audience Identification: Identify and define target audiences for campaigns based on demographics, interests, and behavior patterns.
  • Campaign Planning and Execution: Plan and execute paid advertising campaigns on social media platforms to generate qualified leads.
Creative Content Creation and Management
  • Content Strategy: Develop and implement a content strategy that engages and nurtures leads through the marketing funnel.
  • Content Calendar: Maintain a content calendar to ensure consistent posting and promotion of campaigns.
Campaign Monitoring and Optimization
  • Campaign Tracking: Track, analyze, and report on the performance of social media campaigns using tools like Google Analytics.
  • Data-Driven Decision Making: Use data insights to inform campaign optimization and improvement strategies.
Requirements and Qualifications
  • Bachelor's Degree: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: 3+ years of experience in social media marketing with a focus on lead generation.
  • Skills: Strong analytical skills, excellent communication and writing skills, and hands-on experience with paid social campaigns and content creation.


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