Digital Marketing Strategist
2 weeks ago
We are seeking a seasoned Amazon PPC specialist to lead our Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs.
The ideal candidate will have a strong background in campaign management, keyword research, and performance monitoring.
- Campaign Management: Oversee the optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to ensure maximum ROI.
- Keyword Research and Targeting: Conduct thorough keyword research using tools like Helium 10 and Amazon Brand Analytics to identify high-converting keywords.
- Performance Monitoring and Optimization: Regularly monitor daily performance metrics such as ACoS, TACoS, ROAS, CTR, CVR, and CPC, making data-driven decisions to improve campaign efficiency.
- Campaign Scaling and Restructuring: Scale and restructure campaigns based on performance trends and product goals to maximize ROI.
- Negative Keywords and Campaign Hygiene: Maintain campaign hygiene by harvesting high-converting keywords and managing negatives.
- Collaboration and Reporting: Collaborate with cross-functional teams to enhance ad performance and listing relevancy, providing weekly performance reports and insights for growth.
Requirements:
- Bachelor's Degree in a relevant field
- Experience with bulk operations and placement modifiers
- Familiarity with international marketplaces (Amazon US, UK, etc.)
- Basic knowledge of listing optimization and CRO principles
- Exposure to third-party tools like Pacvue, Perpetua, or Scale Insights (optional)
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