Digital Marketing Strategist

7 hours ago

Islamabad, Islamabad, Pakistan beBeeSpecialist Full time 800,000 - 1,500,000
Amazon PPC Specialist Job Overview

We are seeking a seasoned Amazon PPC specialist to lead our Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs.

The ideal candidate will have a strong background in campaign management, keyword research, and performance monitoring.

  • Campaign Management: Oversee the optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to ensure maximum ROI.
  • Keyword Research and Targeting: Conduct thorough keyword research using tools like Helium 10 and Amazon Brand Analytics to identify high-converting keywords.
  • Performance Monitoring and Optimization: Regularly monitor daily performance metrics such as ACoS, TACoS, ROAS, CTR, CVR, and CPC, making data-driven decisions to improve campaign efficiency.
  • Campaign Scaling and Restructuring: Scale and restructure campaigns based on performance trends and product goals to maximize ROI.
  • Negative Keywords and Campaign Hygiene: Maintain campaign hygiene by harvesting high-converting keywords and managing negatives.
  • Collaboration and Reporting: Collaborate with cross-functional teams to enhance ad performance and listing relevancy, providing weekly performance reports and insights for growth.

Requirements:

  • Bachelor's Degree in a relevant field
  • Experience with bulk operations and placement modifiers
  • Familiarity with international marketplaces (Amazon US, UK, etc.)
  • Basic knowledge of listing optimization and CRO principles
  • Exposure to third-party tools like Pacvue, Perpetua, or Scale Insights (optional)

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