Digital Banking Strategist

12 hours ago


Lahore, Punjab, Pakistan Allied Bank Limited Full time
Job Overview

We are seeking an experienced Digital Banking Strategist to join our team at Allied Bank Limited. As a key member of our Credit Card Products department, you will be responsible for developing and implementing comprehensive strategies to drive revenue growth and enhance customer experience.

Main Responsibilities
  • Product Development: Develop the Credit Card Program from end-to-end, ensuring alignment with market trends and competitor offerings.
  • Stakeholder Management: Collaborate with internal teams and external vendors to resolve day-to-day issues and improve product performance.
  • Performance Analysis: Review dashboards to recommend strategies for revenue optimization and service delivery enhancements.
  • Innovation: Stay up-to-date with new initiatives and features in the market to devise strategies for implementation.
  • Business Growth: Formulate and implement marketing and business development strategies to build and sustain brand position.
  • Product Strategy: Develop a compelling Value Proposition for selected segments, analyzing customer needs and market opportunities.
  • Profit and Loss Management: Manage P&L for Credit Card products to deliver targeted growth and attain revenue targets and costs.
Required Skills and Qualifications
  • Strong Understanding: Payment systems, digital payments, and reconciliation processes.
  • Project Management: Excellent project management skills with the ability to handle multiple initiatives.
  • Trends and Technologies: In-depth knowledge of payment industry trends, technologies, and regulatory standards.
  • Analytical and Problem-Solving Abilities: Strong analytical and problem-solving abilities to troubleshoot and resolve payment issues.
  • Relationship Building: Proven ability to build and manage relationships with internal teams and external vendors.
  • Risk Management and Compliance: Familiarity with risk management and compliance requirements.
  • Communication and Collaboration: Effective communication and collaboration skills, with the ability to work across teams.
Qualifications and Experience

Preferably 5-7 years' experience in a relevant field, preferably with an MBA in Marketing, Banking & Finance or a bachelor's degree from a reputed university.



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