SEO Marketing Specialist

4 days ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time

The role of an SEO Specialist involves maximizing the volume of inbound organic traffic from search engines to a website.

This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

Key Responsibilities:
  • Develop optimization strategies to increase the company's website search engine results rankings
  • Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
  • Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
  • Work with editorial and marketing teams to drive SEO in content creation and content marketing
  • Research and implement search engine optimization recommendations
  • Create and execute link building strategy
  • Determine measurable goals that demonstrate improvement in marketing efforts
  • Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Day-to-Day Tasks:
  • Conduct page optimization for search engine marketing
  • Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
  • Collaborate with others within the marketing department to manage SEO strategy
  • Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
  • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
  • Change website architecture, content, linking and other factors to improve SEO positions for target keywords

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