App Growth Marketing Lead

2 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

User Acquisition Marketing Manager Position

We are looking for a skilled User Acquisition Marketing Manager to drive customer growth for our mobile app across global markets. The successful candidate will be responsible for planning, executing, and optimizing user acquisition campaigns, managing budgets, and working closely with Creative, Product, and Analytics teams.

This role requires a hands-on performance marketer with strong analytical skills, experience managing paid media for mobile apps, and a deep understanding of customer acquisition strategies in fintech, remittance, or financial services sectors.

Main Duties:

  • Launch, manage, and optimize UA campaigns across multiple platforms.
  • Own and manage a performance marketing budget, ensuring efficient customer acquisition and cost-per-acquisition (CPA) goals.
  • Analyze campaign performance and generate actionable insights, reporting regularly to marketing and business leadership.
  • Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.
  • Collaborate with the Creative team to test and refine advertising creatives based on performance and market trends.

Necessary Qualifications:

  • 6+ years of experience in mobile app user acquisition or performance marketing, preferably in fintech, remittance, or finance apps.
  • Experience in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs).
  • Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics.
  • Strong analytical and data-driven approach to campaign management and decision-making.
  • Hands-on experience with A/B testing, creative optimization, cohort analysis, and LTV modeling.

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