Search Engine Marketing Specialist

6 days ago


Lahore, Punjab, Pakistan Bestaxca Full time

Bestax Chartered Accountants is a dynamic and forward-thinking firm seeking a highly skilled Search Engine Marketing Specialist to join our team.

About the Job

This is an exciting opportunity for a talented individual to leverage their expertise in search engine marketing to drive business growth for our clients.

Key Responsibilities:

  1. Develop and execute comprehensive search engine marketing strategies to drive high ROI for clients.
  2. Conduct thorough keyword research and selection for pay-per-click (PPC) campaigns.
  3. Create compelling ad copy and optimize landing pages for high conversion rates.
  4. Monitor and analyze campaign performance data to ensure effectiveness and identify areas for improvement.
  5. Perform regular A/B testing to continually optimize ads and landing pages.
  6. Generate detailed reports on campaign performance and provide actionable insights.
  7. Stay current with the latest search engine marketing trends, updates, and best practices.
  8. Collaborate with the marketing team to align search engine marketing strategies with overall business objectives.
  9. Manage and allocate budgets across multiple campaigns and ad groups.
  10. Identify new opportunities to increase campaign performance and achieve business objectives.
Requirements

Requirements:

  1. Proven experience as a Search Engine Marketing Specialist with a successful track record in managing and optimizing large-scale campaigns.
  2. In-depth knowledge of search engine marketing, including search, display, video, and shopping campaigns.
  3. Strong analytical skills and experience using Google Analytics and other reporting tools.
  4. Excellent understanding of keyword research, bid management, and PPC strategies.
  5. Ability to create high-quality ad copy and optimize landing pages.
  6. Experience with A/B testing and conversion rate optimization.
  7. Strong attention to detail and ability to work in a fast-paced environment.
  8. Excellent communication and collaboration skills.
  9. Google Ads certification is preferred.
  10. Bachelor's degree in Marketing, Business, or a related field is a plus.

How to Apply: Interested candidates should submit their resume and a cover letter detailing their experience.

Benefits:

  1. Competitive salary and benefits package.
  2. Opportunities for professional growth and development.
  3. A collaborative and innovative work environment.
  4. The chance to work with a diverse range of clients and industries.


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