
Senior Product Outreach Specialist
19 hours ago
Job Title: Product Outreach Specialist
We are seeking a skilled Product Outreach Specialist to join our team. In this role, you will be responsible for designing and launching multi-step LinkedIn messaging sequences using various automation tools.
The ideal candidate will have hands-on experience running LinkedIn automation or outreach at a B2B company or agency, as well as proficiency with multiple automation platforms.
This is an exciting opportunity for someone who enjoys experimentation, is detail-oriented, and has strong time-management skills.
Key Responsibilities:
- Campaign setup and management, including design, launch, and maintenance of multi-step LinkedIn messaging sequences.
- Prospect research and list building, including defining ICP filters, scraping/verifying contact lists, and enriching data for CRM import.
- Personalized copywriting and A/B testing, including crafting human-sounding connection notes and follow-ups, as well as testing variants to improve acceptance and reply rates.
- Data-driven optimization, including tracking KPIs (connection acceptance %, reply %, meetings booked), generating weekly dashboards, and iterating on copy, cadence, and targeting.
- Compliance and platform health, including monitoring account safety indicators, adjusting throttling, and staying current with LinkedIn policy/AI-automation updates.
- Cross-team collaboration, including syncing with sales to align messaging, handing off Marketing-Qualified Leads (MQLs), and maintaining clean records in HubSpot/Sheets.
Required Qualifications:
- 2–3 years hands-on experience running LinkedIn automation or outreach at a B2B company or agency.
- Proficiency with at least two automation platforms.
- Strong copywriting, English communication, and persona research skills.
- Data skills: Excel/Sheets pivots, basic SQL or BI dashboards.
- CRM literacy (HubSpot or similar) and understanding of MQL/SQL processes.
- Familiarity with AI-assisted personalization tools is a plus.
- Bachelor's degree in Marketing, Business, IT, or related field preferred.
Benefits:
This role offers the opportunity to work on cutting-edge projects, collaborate with a talented team, and contribute to the growth and success of our organization.
We offer a dynamic and supportive work environment, with opportunities for professional development and career advancement.
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