Digital Marketing Strategist
2 weeks ago
Bachelor's degree in Marketing, Business, or a related field is preferred.
About the RoleThe mission of a Digital Marketing Strategist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, content strategy, information architecture, and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
Responsibilities:- Develop optimization strategies that increase the company's website search engine results rankings
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations
- Keyword research and analysis
- Content creation and optimization
- Link building and outreach
- SEO tool proficiency (Google Analytics, SEMrush, Ahrefs)
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing and SEO
- Strong understanding of search engine algorithms and ranking factors
- Excellent communication and project management skills
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