Senior Public Relations and Media Coordinator

3 days ago


Lahore, Punjab, Pakistan Anam Weaving Mills Full time

Job Description

About Anam Weaving Mills

As a pioneering textile manufacturer, Anam Weaving Mills is dedicated to pushing boundaries and driving innovation in the industry. We believe in fostering a culture of excellence, where employees are empowered to grow and contribute to our success.

Job Title: Digital Media Strategist

We are seeking an accomplished Digital Media Strategist to lead our digital communications efforts. This role demands a seasoned professional with expertise in campaign communication or social marketing, specifically in the Pakistani media landscape. The successful candidate will design and implement impactful digital communications strategies to amplify our brand and campaigns.

Main Objectives
  • Develop and execute a comprehensive digital communications strategy to elevate our online presence;
  • Identify innovative digital media angles and contribute to creative campaign tactics;
  • Maintain relationships with key digital media contacts, exploring opportunities for collaboration;
  • Produce engaging content, including press releases, articles, and reactive lines, as well as organize online events;
  • Assess digital media coverage, gathering insights to refine our approach;
  • Collaborate with the Program Management Unit to produce timely and informative reports.
Requirements

To excel in this position, you should demonstrate:

  • Minimum 10 years of relevant experience in campaign communication or social marketing;
  • Exceptional understanding of digital communication theories, tools, and platforms;
  • Persuasive interpersonal skills to establish trust and convey messages effectively;
  • Superior writing abilities, ideally with experience writing for media;
  • Fluency in both Urdu and English languages;
  • Strategic thinking and analytical skills to interpret complex data;
  • Effective time management and organizational skills to meet deadlines and priorities.


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