Marketing Communications Specialist
3 days ago
We are seeking a highly skilled Marketing Communications Specialist to develop and execute comprehensive social media strategies that drive brand awareness, foster meaningful connections with our audience, and propel business growth. As a key member of our marketing team, you will be responsible for creating and implementing engaging social media content, managing social media accounts, and analyzing performance metrics to optimize results.
Key Responsibilities
- Develop and execute comprehensive social media content strategies across multiple platforms, aligning with the company's overall marketing objectives.
- Create and schedule captivating content, including text, images, videos, and infographics, that resonate with our target audience and reinforce the brand's voice and values.
- Manage and monitor social media accounts, ensuring timely responses to comments, messages, and interactions with followers, providing exceptional customer service and building strong relationships.
- Collaborate with cross-functional teams, including marketing, design, and sales, to ensure social media efforts integrate seamlessly with broader marketing campaigns and initiatives.
- Analyze social media performance using tools like Google Analytics, Hootsuite, or native platform insights, identifying trends, opportunities, and areas for improvement, and providing actionable recommendations for optimization.
- Stay up-to-date on the latest social media trends, algorithm changes, and best practices to maintain the company's competitive edge and adapt strategies accordingly.
- Develop and execute paid social media ads, targeting specific demographics to increase reach and conversions, while optimizing ad spend and ROI.
- BUILD and maintain relationships with influencers and online communities to promote brand awareness, drive engagement, and facilitate collaboration.
- Monitor competitors' social media activity, staying informed about industry developments and suggesting improvements for ongoing campaigns.
- Report on the effectiveness of social media strategies, providing data-driven insights and recommending adjustments to optimize results.
What We Offer
- Award-winning company culture
- Ongoing professional development opportunities
- Collaborative and dynamic work environment
- Competitive compensation and benefits package
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