Email Marketing Strategist

22 hours ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Email Marketing Strategist

About the job:

This senior-level position focuses on developing and executing comprehensive email marketing strategies that drive business growth, foster engagement, and maintain brand reputation.

Key Accountabilities:

  1. Strategic Planning: Develop and execute long-term email marketing plans aligned with business objectives.
  2. Campaign Development and Deployment: Design, develop, and deploy targeted email campaigns that meet strategic goals.
  3. Performance Analysis and Optimization: Analyze campaign performance data to identify areas for improvement and implement changes to enhance campaign effectiveness.
  4. Team Leadership and Collaboration: Lead a team of email marketers, fostering a collaborative environment to achieve shared goals.
  5. Regulatory Compliance and Best Practices: Ensure adherence to industry regulations and adhere to best practices in email marketing.
  6. Content Creation and Branding: Collaborate with cross-functional teams to develop compelling email content and maintain brand consistency.
  7. Testing and Quality Assurance: Conduct rigorous testing to ensure high-quality email campaigns that deliver exceptional user experiences.
  8. Reporting and Insights: Provide regular, actionable insights to stakeholders on campaign performance and effectiveness.

Education and Experience:

  • Bachelor's degree in marketing, communications, or a related field is preferred.
  • Minimum of 5 years in email marketing, with a strong background in HTML, CSS, and analytics.
  • Proven track record of success in email marketing, with expertise in strategy development and team leadership.
  • Strong analytical skills, with ability to collect and analyze complex data sets.
  • Familiarity with email marketing automation platforms and tools.
  • Excellent communication and project management skills.
  • Attention to detail and ability to work under pressure.
  • Staying up-to-date with the latest trends and best practices in email marketing.

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