
Strategic Marketing Lead
4 days ago
The Impact Group is seeking a skilled Strategic Marketing Lead to develop and execute marketing strategies that drive business growth. As a key member of our team, you will be responsible for creating and implementing plans that align with our company's goals and objectives.
About the Role
We are looking for a highly motivated and experienced marketer who can lead our marketing efforts and achieve results. Your primary responsibility will be to create and execute marketing campaigns that reach our target audience and drive engagement. You will also be responsible for analyzing market trends, identifying opportunities, and developing strategies to capitalize on them.
Key Responsibilities
- Develop and execute comprehensive marketing strategies that meet business objectives
- Analyze market trends and identify opportunities to grow our business
- Create and implement effective marketing campaigns that engage our target audience
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
- Conduct market research and provide data-driven insights to inform marketing decisions
Requirements
- 5+ years of experience in marketing, preferably in a leadership role
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
Preferred Qualifications
- Bachelor's degree in Marketing or related field
- Experience with digital marketing tools and platforms
- Knowledge of marketing analytics and metrics
Benefits
The Impact Group offers a competitive salary and benefits package, including medical insurance, retirement plan, and paid time off. We also offer opportunities for professional growth and development, as well as a collaborative and dynamic work environment.
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