Direct-to-Consumer Marketing Officer

3 days ago

Dera Ghazi Khan, Punjab, Pakistan beBee Careers Full time

The Role of a Direct-to-Consumer Marketing Officer involves strategizing, executing, and optimizing marketing campaigns to directly connect our paint products with consumers.

Key Responsibilities:
  1. Sales & Promotions: Visit potential customer locations (construction sites, home renovation projects, paint stores) to promote and sell our paint products. Provide on-site guidance to customers in selecting the right products based on their specific needs.
  2. Relationship Building & Customer Engagement: Develop and maintain strong relationships with contractors, painters, and retail partners to drive sales and brand loyalty. Offer personalized recommendations and support to customers to ensure satisfaction and repeat business.
  3. Product Knowledge & Customer Support: Develop an in-depth understanding of our paint product range, including features, benefits, and applications, to assist customers effectively. Provide guidance on product usage, application techniques, and maintenance.
  4. Inventory Management & Coordination: Monitor on-site inventory, manage stock levels, and work with the logistics team to ensure product availability. Coordinate product replenishment to maintain stock levels at customer locations.
  5. Market Insights & Reporting: Collect customer feedback and market insights to provide valuable information for improving our product offerings and marketing strategies. Regularly report sales data, customer trends, and feedback to management.
  6. Safety and Compliance: Adhere to safety protocols and ensure compliance with all health and safety regulations during site visits.

As a successful candidate, you will possess:

  • Proven Experience: 1-2 years of direct sales experience, preferably in the paint, construction, or related industries.
  • Industry Knowledge: Knowledge of paint products, application techniques, and market trends.
  • Communication Skills: Strong interpersonal and communication skills to build relationships with customers and partners.
  • Independent & Adaptable: Ability to work independently, manage time efficiently, and adapt to changing customer needs.
  • Travel Willingness: Willingness to travel to customer locations and worksites as needed.
  • Results-Driven: Strong customer-centric mindset with a focus on achieving sales goals.

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