Digital Product Marketer

5 days ago


Karachi, Sindh, Pakistan VIDIZMO LLC Full time
Job Description:

We are seeking a highly motivated and experienced Product Marketing Executive to join our dynamic team at VIDIZMO LLC. As a key player in our marketing team, you will be responsible for driving our product strategy and enhancing our market presence. This role requires a strategic thinker with a creative flair and a passion for staying ahead in a rapidly evolving industry.

About the Role:

You will lead various aspects of marketing, from market research and product launches to content creation and collaboration with cross-functional teams. Your primary responsibilities will include conducting market research, analyzing market trends, and developing product strategies that meet customer needs.

Key Responsibilities:
  • Market Research: Conduct comprehensive market research to stay informed about industry trends.
  • Industry Analysis: Identify varied use cases for products within distinct industries through thorough industry research.
  • Strategy Development: Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors.
  • Competitor Monitoring: Monitor competitive activities and identify key customer needs.
  • Product Launches: Oversee product launches, collaborating with marketing, public relations, and business leaders.
  • GTM Updates: Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership.
  • Content Creation: Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content.
  • Program Development: Partner with the marketing team to develop programs and strategies based on consumer/customer insights.
  • Sales Support: Collaborate closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products.

Requirements:
  • Bachelor's Degree: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: Proven experience in product marketing, with a focus on technology products.
  • Analytical Skills: Strong analytical and strategic thinking skills.
  • Communication Skills: Excellent communication and collaboration abilities.
  • Dynamic Environment: Ability to thrive in a fast-paced, dynamic environment.


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