
Digital Marketing Strategist
5 days ago
This role involves developing and implementing digital marketing strategies to increase brand awareness and drive customer engagement. The successful candidate will have a strong understanding of PPC marketing and be able to analyze data to inform campaign optimization decisions.
Key Responsibilities:
- Plan and execute PPC campaigns across multiple digital channels.
- Monitor and optimize existing PPC campaigns for maximum performance and ROI.
- Develop and implement social media strategies and campaigns to increase brand awareness and uplift brand equity.
- Create engaging content for all social media channels.
- Devise social media marketing campaigns aligned with business objectives and brand identity.
- Analyze and produce comprehensive reports on campaign performance.
- Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
- Strong understanding of PPC marketing and its integration into broader digital marketing strategies.
- Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
- Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
- Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
- Social media handling experience with a keen understanding of various platforms and their audiences.
- Ability to stay updated on social media trends, tools, and applications for continuous improvement.
- Paid Time Off.
- Company provided Lunch.
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