Digital Marketing Strategist

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Strategist
This role involves developing and implementing digital marketing strategies to increase brand awareness and drive customer engagement. The successful candidate will have a strong understanding of PPC marketing and be able to analyze data to inform campaign optimization decisions.
Key Responsibilities:
  • Plan and execute PPC campaigns across multiple digital channels.
  • Monitor and optimize existing PPC campaigns for maximum performance and ROI.
  • Develop and implement social media strategies and campaigns to increase brand awareness and uplift brand equity.
  • Create engaging content for all social media channels.
  • Devise social media marketing campaigns aligned with business objectives and brand identity.
  • Analyze and produce comprehensive reports on campaign performance.
  • Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
Qualifications:
  • Strong understanding of PPC marketing and its integration into broader digital marketing strategies.
  • Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
  • Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
  • Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
  • Social media handling experience with a keen understanding of various platforms and their audiences.
  • Ability to stay updated on social media trends, tools, and applications for continuous improvement.
Benefits:
  • Paid Time Off.
  • Company provided Lunch.


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