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Senior Digital Marketing Strategist

2 weeks ago


Lahore, Punjab, Pakistan beBeeSpecialist Full time 9,000,000 - 12,000,000
Job Title:

Senior Google Ads Specialist

Job Description:

We are seeking a highly skilled and experienced Senior Google Ads Specialist to lead and manage paid search campaigns across various platforms. The ideal candidate will be a full-stack Google Ads expert with in-depth knowledge of campaign strategy, setup, optimization, tracking, and reporting.

You should have hands-on experience managing international eCommerce and lead generation campaigns, with a proven track record of driving measurable results.

This is a key role that requires the ability to develop, implement, and optimize comprehensive Google Ads strategies for international clients across multiple industries.

The successful candidate will possess excellent analytical skills and the ability to translate data into actionable strategies.

The ideal candidate will also stay updated with Google Ads policies, trends, and best practices.

Key Responsibilities:
  1. Develop, implement, and optimize comprehensive Google Ads strategies for international clients across multiple industries.
  2. Manage all types of Google Ads campaigns, including Search Ads, Display Ads, Performance Max Campaigns, Shopping Ads, Video Ads, Lead Generation & Call Ads.
  3. Conduct full-funnel campaign planning and execution for e-commerce, B2B, and service-based businesses.
  4. Configure and manage tools such as: Google Tag Manager (GTM), Google Analytics (GA4), Conversion Tracking, Remarketing Tags.
  5. Perform A/B testing, audience segmentation, keyword research, and bidding strategies to improve campaign performance.
  6. Monitor KPIs, prepare performance reports, and provide actionable insights for campaign improvement.
Requirements:
  1. Minimum 4 years of hands-on experience managing Google Ads campaigns.
  2. Deep understanding of the full Google Ads ecosystem.
  3. Proficiency in GTM, GA4, and campaign tracking and attribution models.
  4. Experience handling high-budget campaigns and scaling international accounts.
  5. Proven success working with e-commerce brands, service-based industries, lead generation, and call-driven campaigns.
  6. Excellent analytical skills and ability to translate data into actionable strategies.
  7. Google Ads and Google Analytics certifications are a strong plus.
Preferred Qualification:
  1. Experience with third-party tracking & automation tools (e.g., SEMrush, Data Studio, Looker).
  2. Background in performance marketing or digital agencies.
  3. Knowledge of CRO and landing page optimization.
Benefits:
  • Mid-Senior level position.
  • Full-time employment.
  • Information Technology job function.