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21 hours ago
We are seeking a skilled Paid Media Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns across various platforms to drive growth and engagement.
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Main Responsibilities:
- Develop strategic plans for paid media campaigns tailored to specific client objectives, including lead generation, brand awareness, and e-commerce sales.
- Manage and optimize campaigns based on performance data to ensure continuous improvement and ROI.
- Conduct in-depth research to identify key audiences, segmentation, and competitive analysis to maximize ad reach and effectiveness.
- Monitor and adjust bidding strategies, budgets, and targeting to ensure campaigns meet or exceed client KPIs.
- Create compelling ad creatives, copy, and landing pages to drive engagement and conversions.
- Regularly analyze and report on campaign performance, providing insights and recommendations for optimization.
- Stay up-to-date with the latest trends, features, and best practices on Meta and Google Ads platforms.
Key Qualifications:
- Demonstrated experience in paid media advertising, specifically in Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Strong analytical and problem-solving skills, with ability to interpret complex data and make informed decisions.
- Excellent communication and project management skills, with ability to work closely with clients, project managers, and creative teams.
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