Digital Marketing Manager

2 days ago


Karachi, Sindh, Pakistan Oscend Full time

Oscend is a brand-building powerhouse that believes in strategic storytelling, data-driven creativity, and disruptive marketing.

Job Overview

We're looking for a creative and analytical Digital Marketing Manager to lead our clients' online presence.

  • Key Responsibilities:
    • Develop and execute tailored social media strategies for Oscend and its clients.
    • Research industry trends, competitors, and audience behaviors to craft data-driven content plans.
    • Plan monthly content calendars with a mix of static posts, videos, reels, and interactive formats.
  • Content Creation & Execution:
    • Collaborate with designers, videographers, and copywriters to produce engaging content.
    • Oversee content production, ensuring high-quality visuals, captions, and storytelling.
    • Experiment with trends, memes, and viral content to boost engagement while maintaining brand identity.
  • Community Management & Engagement:
    • Monitor comments, messages, and interactions across all platforms, fostering engagement and building brand loyalty.
    • Implement influencer collaborations, brand partnerships, and user-generated content strategies.
    • Respond to audience queries and feedback, maintaining a consistent brand voice.
  • Performance Analysis & Growth:
    • Track key metrics (engagement, reach, conversions, etc.) and prepare reports with insights.
    • Continuously optimize content based on performance data and A/B testing.
    • Stay ahead of platform algorithms and trends to maximize organic growth.

What We're Looking For:

  • Experience: Experience in social media marketing, content creation, or brand management. Agency experience is a plus.
  • Skills:
    • Strong understanding of content marketing, branding, and digital trends.
    • Ability to create engaging and platform-optimized content (Instagram, TikTok, LinkedIn, etc.).
    • Excellent writing, communication, and storytelling skills.
    • Proficiency in social media tools (Meta Business Suite, Buffer, Sprout Social, etc.).
    • Basic knowledge of design tools (Canva, Adobe Suite) is a plus.
    • Analytical mindset with experience in performance tracking and reporting.
  • Mindset: Creative, strategic, and adaptable. You should be a trend-spotter, problem-solver, and team player.


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