Senior Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time 1,200,000 - 1,500,000
Job Overview

This is a Digital Marketing Specialist role within the Marketing team, responsible for designing, implementing, and optimizing paid-search and paid-social campaigns across all major platforms.

The ideal candidate will have deep expertise in PPC platforms, current Google Ads certifications, and exceptional interpersonal and communication skills.

Key Responsibilities:

  • Plan, develop, and execute PPC strategies aligned with business objectives, target audiences, and budget parameters.
  • Conduct comprehensive keyword research and competitor analysis to inform bid strategies and ad group structures.
  • Create, review, and optimize ad copy, extensions, and creatives for Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and display networks.
  • Monitor campaign performance: track KPIs (CTR, CPC, CPA, ROAS), perform A/B tests, and refine campaigns to maximize ROI.
  • Manage campaign budgets and bid strategies, ensuring spend aligns with forecasts and profit targets.
  • Generate and present detailed performance reports, insights, and recommendations to stakeholders on a weekly and monthly basis.
  • Stay current with platform updates, industry trends, and emerging PPC technologies to maintain competitive advantage.

Required Skills and Qualifications:

  • Proven expertise in Google Ads, evidenced by active Google Ads Search and Display certifications.
  • Strong proficiency with additional PPC platforms (e.g., Facebook Ads Manager, Microsoft Advertising).
  • Analytical mindset with advanced skills in interpreting campaign data and using tools like Google Analytics, Data Studio, or SuperMetrics.
  • Excellent verbal and written communication; adept at explaining complex digital metrics to non-technical audiences.
  • High attention to detail in campaign setup, tracking implementation, and data validation.
  • Collaborative approach with the ability to build rapport across cross-functional teams and external partners.

Benefits:

  • Market-Leading Compensation Package.
  • Global Exposure & Strategic Impact.
  • Fast-Paced & Dynamic Environment.
  • Career Growth & Leadership Opportunities.
  • Collaborative & High-Performing Team.
  • Cutting-Edge Tools & Resources.
  • Autonomy with Accountability.
  • Learning & Development Support.

Seniority level: Mid-Senior level.
Employment type: Full-time.
Job function: Marketing and Sales.
Industries: Professional Services.

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