Marketing Analytics Specialist

3 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time
Digital Marketing Insights Manager

We are seeking a seasoned digital marketing professional with expertise in analyzing complex data sets to inform business decisions. The successful candidate will lead the development and maintenance of statistical models to drive marketing strategy and tactics.

The ideal candidate will have a deep understanding of digital marketing channels, including paid and non-paid activities such as PPC, display, social, SEO, and affiliate channels. Key responsibilities include developing and maintaining statistical models, conducting exploratory data analyses, and presenting findings to stakeholders.

Key Responsibilities:

  • Develop and maintain statistical models to drive marketing strategy
  • Conduct exploratory data analyses to inform business decisions
  • Present findings to stakeholders
  • Liaise with cross-functional teams to gather measurement requirements

Critical Skills:

  • Expertise in digital marketing analytics
  • Strong knowledge of statistical modeling techniques
  • Excellent communication and presentation skills

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