
Brand Storyteller
2 days ago
**Job Title:** Digital Content Specialist
We are seeking a highly skilled Digital Content Specialist to join our team. As a Digital Content Specialist, you will be responsible for developing and implementing a comprehensive content strategy, managing social media platforms, and positioning our leadership as industry experts.
**Key Responsibilities:
- Develop a content calendar and create engaging content across multiple channels.
- Manage and grow social media channels, including content tailored for TikTok Reels to drive engagement.
- Build and manage personal brands for leadership on LinkedIn by creating thought-leadership content and fostering influencer relationships.
- Plan, produce, and promote podcast episodes, ensuring audience engagement and growth.
- Ghostwrite articles for executives and secure guest-writing opportunities to enhance brand authority.
- Analyze content performance, track KPIs, and optimize strategies using data insights.
**Requirements:
- 3-5 years of experience in content marketing, social media, or a similar field.
- Proven expertise in creating and managing content on Blogspot, LinkedIn, TikTok, and other digital platforms.
- Strong content strategy skills with a focus on engagement and conversion.
- Experience in ghostwriting, thought leadership, and publication opportunities.
- Familiarity with social media tools and scheduling platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Knowledge of SEO, keyword research, and content optimization techniques.
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