Data-Driven Insights Professional

2 days ago

Lahore, Punjab, Pakistan beBeedigitalinsights Full time
Digital Insights Executive Job Description
As a Digital Insights Executive, you will play a pivotal role in providing continuous, objective information and analysis to drive informed decision-making within the organization. Your primary responsibility will be to deliver actionable insights through rigorous data analysis, consumer research, and competitor tracking.

Job Description

This exciting opportunity involves working closely with various stakeholders, including Activation, Media agencies, and Technical agencies, to ensure seamless data availability and accuracy. You will participate in campaign activation and project discussions, advising teams on data capabilities and consumer insights.

You will track performances, analyze data for different brands and formats, and provide analysis and consolidation of all digital analytics (including website, Social Media, campaigns, system monitoring, surveys, dashboards, etc.) along with solutions and recommendations to End Market.

Your responsibilities will also include conducting social listening, trend monitoring, and competitor analysis for the end markets, driving improvements of current data, and constantly exploring new data sources/analytics tools.

Additionally, you will lead analytics implementation tasks using Google Tag Manager and Adobe Launch, working with developers and analytics implementation partners. Your expertise will be crucial in providing forecasting support for annual and promotional planning.


Required Skills and Qualifications

To excel in this role, you will need:

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