Paid Search Consultant

5 days ago


Islamabad, Islamabad, Pakistan Five G Soft Pvt Ltd. Full time
About the Job

The Paid Search Consultant will be responsible for developing and implementing a comprehensive paid search strategy to drive business growth. Key responsibilities include:

  • Maintaining and monitoring keyword bids, account daily and monthly budget, impression share, quality score, and other important account metrics
  • Monitoring PPC campaigns and making adjustments as per results (Keywords pause and active)
  • Add or update Ad Extension In All PPC Campaigns
  • Monitoring budgets and overseeing Google Bing and social platform accounts
  • Tracking 8 marketing KPIs (Cost per Lead (CPL), Marketing Qualified Leads (MQLs), Customer Retention, Cost per Customer Acquisition, Marketing ROI, Sales Qualified Leads (SQLs), Opportunity-to-Win Ratio, Sales Revenue) and producing useful reports for management

Additionally, the Paid Search Consultant will be responsible for:

  • Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search in accordance with client goals
  • Monitor budget and adjust bids to gain better ROI
  • Google analytics Goals setting for all projects must be done to track the conversions. Track KPIs to assess performance and pinpoint issues
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Digital Marketing Channels Include:

  • SEO
  • SMM
  • Email Marketing
  • Affiliate Marketing
  • Paid all Campaigns (PPC)


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