
Digital Marketing Specialist
4 days ago
About Uni Solar (Uni Group of Technologies):
Uni Solar, a pioneer in the solar energy industry, is dedicated to providing innovative and sustainable energy solutions.
We are seeking a skilled Digital Marketing Specialist to join our team and enhance our online presence by acquiring high-quality backlinks and guest posts.
Job Overview:
The successful candidate will be responsible for executing link-building strategies focused on guest posts, link insertions, and acquiring paid backlinks.
This role requires strong experience in acquiring quality backlinks from authoritative websites and a solid understanding of budgeting and campaign planning.
Key Responsibilities:
- Guest Post Acquisition: Identify and acquire high-quality guest post opportunities that align with our niche (solar energy, renewable energy, sustainability).
- Link Insertion: Find opportunities for paid link insertions on relevant websites, ensuring the quality and relevance of each backlink.
- Backlink Strategy: Develop and execute link-building strategies with a focus on improving organic rankings and domain authority.
- Budgeting and Planning: Plan and allocate resources for GBOB campaigns, ensuring cost-effective link acquisitions.
- Vendor Management: Collaborate with backlink vendors, negotiate pricing, and track the ROI of paid link placements.
- Campaign Performance: Monitor the effectiveness of guest post campaigns using tools like Ahrefs, SEMrush, and Google Search Console. Report on progress and results to the SEO team.
- Competitor Analysis: Research competitors' backlinks and guest posting strategies to identify new link-building opportunities.
- Stay Updated: Stay current with industry trends, algorithm updates, and best practices for ethical link-building.
Requirements:
- Minimum 3 years of experience in SEO, with a focus on guest posting, link insertion, and backlink acquisition.
- Proven experience in executing successful guest post campaigns and acquiring paid backlinks.
- Familiarity with GBOB campaign planning and how to allocate resources effectively for link-building initiatives.
- Knowledge of SEO tools like Ahrefs, SEMrush, Moz, and Google Search Console.
- Strong understanding of criteria for selecting backlink opportunities, including website authority, traffic, and content relevance.
- Excellent negotiation, communication, and outreach skills.
- Ability to manage multiple outreach campaigns and work towards monthly and quarterly goals.
- Knowledge of SEO best practices, Google's link-building guidelines, and strategies to avoid penalties.
Preferred Qualifications:
- Experience in managing GBOB campaigns and working with SEO teams.
- Strong understanding of Google's algorithm updates and their impact on link-building strategies.
- Familiarity with content marketing and digital PR strategies.
- Experience managing relationships with backlink vendors.
- A network of high-authority blogs and websites in the health niche.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesSolar Electric Power Generation
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