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Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan Devbunch Full time

The key to unlocking business growth lies in harnessing the power of targeted online advertising.

At Devbunch, we're seeking a seasoned Digital Marketing Specialist to join our team. As a PPC Campaign Manager, you'll be responsible for designing and implementing effective pay-per-click (PPC) strategies on Google Ads, ensuring they align with our business objectives and deliver tangible results.

Key Responsibilities:

  • Develop and execute comprehensive PPC campaigns across multiple platforms.
  • Conduct in-depth keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
  • Analyze and track key metrics, including conversions, cost-per-click (CPC), click-through rate (CTR), and return on investment (ROI).
  • Perform regular account audits to identify areas of improvement and optimize campaign performance.
  • Collaborate with the digital marketing team to integrate PPC with other channels, such as social media and content marketing.
  • Analyze campaign data to identify trends and opportunities for growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is a plus.

Technical Skills:

  • Familiarity with additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.
  • Hands-on experience in managing PPC campaigns for e-commerce businesses.
  • Proficiency in Google Ads, Google Analytics, and related tools.
  • Strong understanding of PPC metrics and key performance indicators (KPIs).
  • Experience with conversion tracking, retargeting, and audience segmentation.