
Marketing Campaign Lead
6 days ago
We are seeking a highly skilled Digital Marketing Specialist to lead our digital marketing efforts and enhance our online presence in the education sector. This is an exciting opportunity to join the University of South Asia team and contribute to the development of innovative digital marketing strategies.
About the Opportunity:As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing multi-platform digital marketing campaigns across various channels. You will work closely with our marketing department to align digital content with our goals and branding.
Key Responsibilities:- Campaign Execution: Develop and implement comprehensive digital marketing strategies that meet key performance metrics. Utilize advanced targeting strategies on all platforms to maximize reach and engagement with prospective students, faculty, and other stakeholders.
- Reporting & Analytics: Monitor, track, and analyze performance data across all platforms to optimize campaign effectiveness. Provide regular performance reports with actionable insights and recommendations to improve future campaigns.
- Collaboration: Collaborate with content creators and designers to develop compelling visuals and copy tailored to each platform. Work closely with the communications team to align digital content with our goals and branding.
- Innovation: Stay updated on trends and strategies to ensure our campaigns stay ahead of the curve. Use your expertise to adapt messaging for various digital platforms and A/B testing to optimize campaign performance.
- Proven experience in managing Google Ads, Meta (Facebook & Instagram), LinkedIn, Snapchat, and TikTok campaigns.
- Strong understanding of campaign analytics, KPIs, and budget management.
- Creative thinker with the ability to work collaboratively across teams.
- Expertise in A/B testing and performance optimization.
- Bachelor's degree in Marketing, Communications, or a related field.
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