
Director of Marketing Strategies
16 hours ago
**Job Title:** Director of Marketing Strategies
About the Role:
We are seeking an experienced marketing professional to lead our marketing efforts in this country. As Director of Marketing Strategies, you will be responsible for developing and implementing effective marketing plans to drive student placement and IELTS candidate qualified lead volume.
Key Responsibilities:
- Team Leadership & Management: Lead, manage and upskill the in-country marketing team to deliver high performance outputs.
- Business Planning and Multi-Channel Strategy: Develop comprehensive annual / quarterly / monthly marketing plans that support the achievement of country student placement and IELTS goals.
- Lead Generation: Lead and manage all new lead generation activities in a highly effective manner.
- Event Marketing & Promotion: Plan, schedule and execute marketing activities to support the successful operation of IDP events.
- Web Marketing: Liaise with the regional digital marketing team to ensure local websites are maintained, updated and developed to meet agreed objectives.
- In-Country Contact Centre Management – Lead Qualification: Contact centre setup and management, closely working with regional contact centre to support contact centre team to qualify web leads as per defined targets.
- Activity Calendar Support: Work with Office Manager(s) to develop and support effective execution of activity calendars including in-office activities and outreach initiatives.
- Marketing Content Creation: Provide innovative and creative solutions to marketing content requirements within agreed budget.
- Vendor and Agency Management: Identify relevant vendors and agencies to increase business success for the country.
- Analytics and Reporting: Make effective use of CRM & other tools to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination.
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