Digital Strategy Lead

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time
Unlock Digital Growth as a Social First and Digital Acceleration Lead

We are seeking an innovative and strategic leader to spearhead online full-funnel marketing strategies for paid media. This role requires a visionary aspiring young leader to drive consumer engagement, influencer marketing, data-driven marketing, and platform innovations while aligning with our framework.

Main Responsibilities:

  • Online Full-Funnel Marketing for Paid Media: Develop and execute paid media strategies to drive digital growth across the full consumer journey.
  • Platform Joint Business Plans (JBPs): Design, negotiate, and track JBPs with digital platforms to maximize mutual value and performance.
  • Social-First Framework Implementation: Implement Unilever's social-first framework, focusing on audience targeting, platform-native strategies, content creation, and cultural alignment.
  • Influencer Marketing Leadership: Lead end-to-end influencer marketing strategies, from selection to campaign execution.
  • ROI Model and Benchmarks: Design brand-wise ROI models for digital media plans and set benchmarks to evaluate campaign performance.
  • Media Partnerships Development: Build and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.
  • Digital Investment Management: Manage central digital investment plans to ensure optimal allocation and impact.
  • Digital Audits and Governance: Lead internal and external audits for digital media to ensure compliance, transparency, and efficiency.
  • Media Innovation and Precision Marketing: Drive media innovation through new formats, platforms, and programs, and enhance precision marketing using cohort-based and data-driven approaches.
  • Data-Driven Marketing (DDM): Build and manage the DDM ecosystem, including first-party and second-party data collection and utilization.
  • Capability Building: Equip internal and external teams with the right tools, audience insights, and skills to succeed in digital media.

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