Digital Content Specialist

5 days ago


Lahore, Punjab, Pakistan Dubizzle Labs Full time

About Us

Dubizzle Labs is a cutting-edge technology company that fosters innovation and creativity. We are dedicated to pushing boundaries and developing groundbreaking solutions.

Job Description

We are seeking a highly motivated and creative Digital Content Specialist to join our team. The ideal candidate will be passionate about social media marketing and developing innovative campaign ideas.

Key Responsibilities:

  1. Content Creation:
    • Design and develop engaging and innovative content for various social media platforms, including photos, videos, and graphics.
    • Collaborate with designers, videographers, and other creatives to ensure cohesive and on-brand content.
    • Create and edit short-form video content for platforms like Instagram Reels and TikTok.
  2. Social Media Management:
    • Manage daily operations of all social media platforms, including posting, monitoring, and engaging with followers.
    • Develop and execute social media strategies to drive engagement, grow followers, and enhance brand visibility.
    • Stay up-to-date with social media trends and emerging platforms to keep the brand relevant and innovative.
  3. Campaign Management:
    • Plan and execute social media campaigns, giveaways, and contests in line with marketing objectives.
    • Coordinate with the marketing and branding teams to ensure consistent messaging and alignment with broader company goals.
    • Analyze campaign performance and provide insights for optimization.
  4. Analytics & Reporting:
    • Prepare and present regular performance reports to the team, offering data-driven recommendations for improvement.
  5. Community Engagement:
    • Engage with followers, respond to comments, and manage direct messages to build a positive online community.
    • Monitor social media conversations related to the brand and industry, identifying opportunities for engagement.
  6. Collaboration:
    • Work closely with cross-functional teams to ensure cohesive marketing and branding efforts.
    • Assist in coordinating influencer partnerships and collaborations that align with brand values.

Requirements:

  • Bachelor's degree in Business Administration or related field.
  • Proven experience as a content creator, social media specialist, or similar role.
  • Strong understanding of social media platforms and their algorithms.
  • Proficiency in content creation tools (Canva, Adobe Creative Suite, video editing software, etc.).
  • Creativity and a keen eye for design and aesthetics.
  • Ability to multitask and manage multiple projects simultaneously.
  • Analytical mindset with experience in tracking and reporting on social media metrics.
  • Experience in video editing and/or graphic design.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer, etc.).


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