Digital Marketing Strategist

3 days ago


Lahore, Punjab, Pakistan GTech Sources Full time
Job Overview
At GTech Sources, we're seeking a highly skilled Senior SEO Specialist to drive our digital marketing efforts forward. With a strong background in search engine optimization and a passion for staying up-to-date with the latest industry trends, this role is perfect for someone who wants to make a real impact.

Key Responsibilities:
  • Develop and implement comprehensive SEO strategies tailored to our medical instruments and veterinary products market.
  • Conduct thorough on-page SEO audits and implement necessary changes to improve website structure, content, and keyword targeting.
  • Build and execute off-page SEO strategies, including link-building campaigns, partnerships, and content marketing.
  • Collaborate with our development team to ensure SEO best practices are properly implemented on newly developed code and existing code.
  • Work closely with our content team to ensure SEO best practices are applied to content creation and content programming.
  • Conduct extensive keyword research to guide content teams and optimize existing content to increase organic search rankings and drive traffic.
  • Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to track, analyze, and report on SEO performance and provide actionable insights.
  • Monitor and report on competitors' SEO strategies and performance, and adjust strategies to stay competitive.

Requirements:
Qualifications:
  • Education: Bachelor's degree in Marketing, Business, IT, or a related field. Advanced degree or relevant certifications preferred.
  • Experience: At least 7 years of hands-on experience in SEO, preferably within the medical instruments, surgical instruments, or veterinary products sectors.
  • Technical Skills: Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO software.
  • Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Communication Skills: Excellent written and verbal communication skills. Ability to articulate complex concepts to non-technical stakeholders.


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