E-Commerce Strategy Specialist

5 days ago


Lahore, Punjab, Pakistan Brightway Technologies Full time
SEO & E Commerce Expert

As an e-commerce specialist, you will create and implement strategies to facilitate online transactions. You will develop and execute website marketing plans. As a search engine optimization specialist, you will be responsible for analyzing and implementing websites optimized for search engines.

Roles and Responsibilities:
  1. Write and edit product content for e-commerce websites/portals.
  2. Establish standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
  3. Collaborate with various teams (product management, graphics, sales) to provide updated content for e-commerce platforms.
  4. Support in other areas of media marketing, PPC, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
  5. Be a subject matter expert for assigned product categories.
  6. Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
  7. Monitor changes in product sales using web analytics.
  8. Develop and execute successful SEO strategies.
  9. Multitask and meet deadlines while maintaining attention to detail.
  10. Think creatively, strategically, and identify and resolve problems.
  11. Excellent verbal and written communication skills.
  12. Work within a team and independently.
  13. Familiarity with Google Analytics.
  14. Experience with website optimization tools.
  15. Strong organizational, time management, and analytical skills.
Requirements:
  1. Minimum 3+ years experience in a fast-paced e-commerce business.
  2. Hands-on experience in managing and maintaining e-commerce websites/portals.
  3. Knowledgeable of the e-commerce space including marketing strategies, leading e-commerce website builders (e.g., Shopify, Elementor), product development, competitive strategies, consumer research, industry trends, and usability best practices.
  4. Knowledge of various platforms and online sales strategies for digital sales or website conversions.
  5. Familiarity with web design and attention to detail.
  6. Excellent communication and collaboration skills.
  7. Knowledge of standard and current SEO practices.
  8. Knowledge of HTML/CSS and experience with SEO reporting.
  9. Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
  10. Strong organizational and leadership skills.
  11. Analytical mindset with numerical aptitude.
Job Specification:

Minimum 3+ years experience in a fast-paced e-commerce business. Hands-on experience in managing and maintaining e-commerce websites/portals. Knowledgeable of the e-commerce space including marketing strategies, leading e-commerce website builders (e.g., Shopify, Elementor), product development, competitive strategies, consumer research, industry trends, and usability best practices.

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