
Digital Marketing Specialist
1 week ago
- A highly skilled professional is required to develop and maintain a professional image of any company through all relevant social media platforms.
- The ideal candidate must be able to communicate and write content in English in a coherent manner.
- A work from home opportunity is available.
Key Responsibilities:
- Develop and maintain a professional image of the company through all relevant social media platforms.
- Create high-quality back-links using ethical SEO techniques.
- Conduct onsite and offsite technical audits on websites.
- Identify issues and opportunities on websites and implement fixes and/or updates using SEO best practices.
- Continually work on the search engine optimization of websites including both onsite and offsite SEO.
- Familiar with social media marketing in a modern, engaging manner with potential clients.
- Create landing pages that are able to convert a high number of customers.
- Produce a monthly report showing results of current advertising campaigns as well as recommendations to improve upon them.
- Google, Facebook and Bing knowledge with experience in setting up campaigns, monitoring results, implementing customer segmentation and re-marketing.
- Complete advanced on-page and technical SEO.
- Day to day SEO monitoring using various ranking tools including Search Metrics, Google Search Console, Google Analytics, Majestic, MOZ.
- Understand all aspects of SEO including on-page SEO, off-page SEO, and content SEO optimization.
- Keep up to date with SEO, search engine, social media and internet marketing industry trends and development.
- Assist in the maintenance and monitoring of keyword bids, proper adherence to daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Write content, blogs, and website articles.
- Carry out competitor analysis and identify best marketing activities.
- Create email campaigns to be sent out to thousands of potential customers.
- Writing powerful calls-to-action to convert visitors.
- Keeping updated on both white hat and black hat SEO strategies in order to avoid them and stay within search engine guidelines.
- Create and execute social media strategy through research, platform determination, bench marking, messaging and audience identification.
Job Specifications:
- Digital media marketing expertise (Google AdWords, SEO, content writing, email marketing, blogging, forum posting).
- Seasoned WordPress developer and customizer.
- Fluent English language writing and speaking skills.
- IT knowledge including Word, Excel, and Outlook.
- Strong knowledge of Google Analytics, Google Search Console, latest link building techniques, and keywords research.
- Working knowledge of search engine optimization best practices.
- Creative problem-solving ability.
- Strong organizational, time management, and analytical skills.
- Ability to learn from keyword research to create optimized meta elements and writing short copy.
- Ability to work within a team and independently.
- Deep understanding of mobile strategy and how it relates to SEO.
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