Digital Marketing Director

18 hours ago


Lahore, Punjab, Pakistan Citi Pharma Full time
Job Description

Citi Pharma is seeking an experienced Digital Marketing Head to join our Nutra Division, specializing in vitamins and supplements. As the key leader in digital marketing, you will play a pivotal role in developing and executing comprehensive digital strategies across multiple countries.

Key Responsibilities:
  • Strategic Planning: Develop and implement digital marketing strategies to support the launch and growth of vitamins and supplements across multiple countries.
  • Team Leadership: Guide and mentor a team of graphic designers and digital marketers, fostering a collaborative and innovative work environment.
  • Campaign Management: Plan, oversee, and optimize multi-channel digital campaigns, leveraging platforms like TikTok, YouTube, Reddit, Meta Ads, and others to achieve marketing goals.
  • Content Oversight: Provide direction to graphic designers and content creators to produce materials aligned with brand messaging, ensuring consistency and high quality.
  • Ai Integration: Leverage AI tools to enhance the effectiveness of marketing campaigns, drive personalization, and improve campaign efficiency.
  • Collaboration: Work directly with a Specialist to optimize ad campaigns, manage paid advertising, and monitor performance metrics.
  • Social Media Management: Oversee and manage all brand social media handles, ensuring consistent engagement and growth across platforms.
  • Basic SEO Knowledge: Understand SEO principles to guide the team in enhancing organic search performance.
  • Market Research: Stay updated on industry trends, competitor activities, and emerging digital tools to inform strategic decisions.


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