Digital Marketing Strategist

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team. As an SEO Specialist, you will be responsible for developing and executing off-page SEO strategies to improve search engine rankings and domain authority.

Key Responsibilities:

  • Develop and execute comprehensive off-page SEO plans to enhance online presence and drive organic traffic.
  • Create and manage high-quality backlink acquisition through guest posting, outreach, digital PR, and partnerships.
  • Identify and collaborate with influencers, bloggers, and webmasters for link-building opportunities.
  • Analyze and maintain backlink profiles, ensuring their quality and relevance using tools like Google Disavow Tool.
  • Conduct competitor backlink analysis to identify potential link-building opportunities.
  • Design and implement strategic content marketing campaigns for natural link acquisition.
  • Monitor and track key performance indicators (KPIs), such as Domain Rating (DR) and Domain Authority (DA).
  • Stay up-to-date with the latest Google algorithm changes and SEO best practices.
  • Collaborate closely with cross-functional teams to align SEO strategies with business objectives.
Requirements

To succeed in this role, you should have:

  • A minimum of 2 years of experience in off-page SEO and link building.
  • In-depth knowledge of SEO tools, including Ahrefs, SEMrush, Moz, Majestic, and Google Search Console.
  • Experience in outreach and guest blogging.
  • A solid understanding of Google ranking factors and domain authority metrics.
  • Strong analytical skills and ability to track SEO performance.
  • Excellent communication and negotiation skills.
  • The ability to work in a fast-paced, results-driven environment.

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