
Lead Generation Specialist
2 weeks ago
Job Description
We are seeking a seasoned professional to lead our outbound email campaigns and drive lead generation efforts. This role involves designing and executing high-impact cold outbound email campaigns to generate qualified leads for diverse industries.
Responsibilities:
- Design and execute high-impact cold outbound email campaigns
- Utilize advanced lead generation tools like Clay, Apollo.io, Lemlist, and LinkedIn Sales Navigator for prospecting, list building, and enrichment
- Oversee end-to-end campaign execution, including list building, email copywriting, personalization, and multi-channel outreach (email, LinkedIn, calls)
- Optimize email infrastructure and deliverability using tools like Maildoso, Instantly.ai, and Zapmail.ai
- Monitor campaign performance metrics (open rates, response rates, conversions) and implement data-driven optimizations
- Leverage AI tools (e.g., Twain, Lemlist) for copywriting, personalization, and workflow automation
- Manage and update lead databases using CRM tools like HubSpot or Instantly.ai
- Work closely with sales and marketing teams to align campaigns with business goals and ensure seamless lead handoff
Requirements:
- 3+ years of experience in cold outbound email campaigns, lead generation, and multi-channel outreach
- Expertise in using tools like Clay, Apollo.io, Lemlist, LinkedIn Sales Navigator, and HubSpot
- Strong understanding of email deliverability best practices and tools (e.g., Maildoso, Instantly.ai)
- Proven ability to analyze campaign performance and optimize for results
- Experience with AI copywriting, personalization, and automation workflows
- Excellent communication and project management skills
- Ability to work independently and manage multiple campaigns simultaneously
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