Media Operations Specialist

6 days ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time
Key Responsibilities
  • Catalog and tag digital assets with accurate metadata, ensuring easy searchability and organization.
  • Conduct quality checks to ensure assets meet metadata standards, rights management, and folder structures.
  • Coordinate asset reusability governance, ensuring assets align with brand guidelines and are used efficiently.
  • Assist in project and task management within Workfront, ensuring timely alignment with deadlines and the work that needs to be done.
  • Provide onboarding training for new users and serve as the first point of contact for DAM and Workfront queries, resolving issues and advancing when vital.
  • Generate and analyze reports on asset usage, metadata accuracy, offering insights to optimize asset performance and campaign efficiency.


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